David Bjornson explains in this video how a lawyer can attract more customers from local search. The web industry has changed a lot over the years. Search engines like Google are continuously developing more advanced search service providers and increasing large number of users. The current trend involves selecting a specific target audience and using keywords which would increase audience views and interaction. You can decide upon which geographical location you want to target. How is this possible? There are normally two segments of business models. In one part, you have the whole world as your target audience or readers. The other part, your target audience is limited within a single geographical location.
Now you may decide on what you want to do depending on your business model. For example, if you are a local service provider like a lawyer, there is hardly any need to reach the whole world to generate business. A lot of law firms are targeting their local market and optimizing their website accordingly. They are trying to focus more on local search results provided by the major search engines. To add to this, those who want to get immediate business are going all out for paid inclusion programs like Google AdWords or Yahoo search marketing solutions.
Most of the local service providers are using internet to reach niche markets in a cost effective way. They are doing this because most of their target market is on the web and the return of investment is much higher than other formats. Before you go out to try Google AdWords or other similar plans, DON’T put your eggs in a one basket ! Distribute your advertisement budget among different providers and consult an expert in the direct advertisement industry (commonly known as PPC experts).